In the fast-paced world of Public Relations (PR), success hinges on the ability to craft effective strategies that capture attention, engage

Understanding what defines newsworthiness can help in crafting compelling PR stories, and creating better marketing for your brand.

Public relations professionals are known for their ability to navigate complex situations, shape public perception, and work behind the...

The series which was released on Netflix, (starring Lily Collins who has previously starred alongside Julia Roberts in Mirror Mirror and...

Most of everything has rules and tips that make everything flow a little smoother. So does PR. PR has come a long way in the past decade, wi

Digital PR is a method used by brands and marketers to increase their online presence and brand awareness (working hand-in-hand to better...

It was a little more than ten [10] years ago when Sri Lanka just had a handful of trustworthy advertising/PR agencies. Most of them with...

Part of the job as a Creative Marketer is to make a brand stand out. Sometimes this involves an interesting play on words or even the...